Det Franske Vinkort – a purveyor of natural and organic French wines as well as Champagne wanted to offer a real oenologic and gourmet experience to their clients, hence the moving to a larger venue located in the Eastern part of Copenhagen.
Our assignement consisted in showcasing the company’s universe with the gallic ‘terroir’ and ‘merroir’ in focus.
The showroom is a long stretch divided into three distinctive parts:
– Collection / semi & wholesale
– Atelier / workshop and tasting
– Idéothèque / office
Once passed the showroom’s focal point – a custom-made shelf displaying hundreds of bottles, we chose to disseminate crates and barrels of wine in the adjoining rooms so that their origins, personality and essence were for full disclosure. As a counterpart to this raw, radical take we decided to place small wine-related quotes from world-known public figures such as Coco Chanel, Charles Baudelaire, Khalil Gibran… bringing humor and lightness to the atmosphere while discretly sprucing up the space.
16. November 2019